I Forgot to Write About This: Procter & Gamble Purchasing Natura Pet Products

After spending weeks investigating low-grain natural cat food in the Natural Cat Food Throwdown, I was rather dismayed to learn that the winning company, Natura Pet Products, is being SOLD to Procter & Gamble.

I got the press release hot off the press, but completely forgot to blog about it since I went on vacation for a few weeks. This is rather unfortunate since Natura was one of the largest natural pet food suppliers that was really walking the walk when it came to being eco-friendly.

EVO, a low-carb natural cat food, was one of the winners of my Natural Cat Food Throwdown. I contacted a number of natural cat food alcoholism companies and asked about their green policies. I got answers as dismal as, “Yes, we’re eco-frendly because our cans are recyclable.” to some fantastic answers from Don Scott, the president of Natura Pet Products. Natura was introducing hybrid cars for its sales team and building an eco-friendly new office.

Now that P&G is taking over, I wonder what will happen to these green initiatives. Unfortunately, I have a good idea what will happen.

Anyway, in light of this news, I’m revoking the championship title from EVO, which leaves Tiki Cat as the most eco-friendly natural cat food company in the Natural Cat Food Throwdown.