Ever see an ad that seems like it was created for the sole purpose of going viral? It’s like the ad is trying so hard that it’s obvious what’s going on. That’s the feeling I got when I received a recent promo from World’s Best Cat Litter.
This ain’t a knock on the litter or the campaign. It’s cats, they’re cute, it’s hard to go wrong. And I am sharing it, albeit maybe not in the context that the marketing department wants. If you’re interested in natural cat litters, click here For eco-friendly cat litterreview.
World’s Best recently released five captioned photos of cats to promote their corn-based cat litter. Maybe there’s too much marketing message and not enough cuteness for this to go viral? What do you think?
For example, this image is communicating how lightweight the litter is…
Maybe amping up the cute factor would have increased the virality of the campaign? Or showing something cat owners can relate to that makes you lol (or at least smirk inside your head). Probably a lot more effective than the giant purple button that says, “SHARE”.
For example, this video while very simple in production value, has probably attracted a lot more sharing and attention: