Green Little Cat

Cat Food

Understanding Why Your Vet Has Prescribed Hill’s C/D

Here’s a guest post by Adrienne DeArmas. She shares her incredibly detailed research into struvite crystals and a cat’s diet. Thanks for sharing your findings Adrienne!

Struvite vs. Calcium Oxalate Crystals

Struvite crystals are usually formed in response to urine that is saturated with magnesium, ammonium and phosphorus combined with an alkaline urinary pH (not acidic enough). So, the goal of pet food manufacturers is to lower magnesium and phosphorus, thereby increasing the acid level in the urine. BUT, increasing the level too much can cause the calcium oxalate crystals so you don’t want to go too far in the other direction.

How do struvite crystals form in the first place? #1 cause is grain-based food #2 not enough moisture (dry food diet). If you are not going to feed a raw diet, get a water fountain ASAP. Or, you can always make your own out of a fish tank pump and a bowl full of rocks. The latter is harder to keep clean for some reason, never figured that out. Also, make sure you filter the chlorine from the tap water your cats drink with a Brita or similar type product. Another option: get a rain barrel and use that water (as long as the water is not coming off an asbestos roof etc). #3 and, believe it or not, STRESS.


Cat’s don’t need it if you feed a raw diet, they do if you don’t. Canned food has water, dry food does not. It is a marketing myth that dry food is good for cleaning cat’s teeth. Dry food has one purpose: a cat owner’s convenience. Cats prefer dry food to canned food like people prefer potato chips to carrots. Salt (sodium, sodium chloride) is often added to make cats thirsty, thereby encouraging water consumption.

pH: Alkaline vs. Acidic

The recommended urinary pH for cats is 6.0-6.5. Want to test your cat’s urine ph? Go to Petsmart and get a pond water test strip. I use Jungle Lab’s simply because that’s what my PetSmart carries but there are others out there. Simply dunk the strip in the urine after he pees I would imagine. Never done it but it should work.

Ignorance and Greed

Veterinarians are usually not nutritionists. They recommend prescription diets like Hill’s and Royal Canin because the manufacturers’ reps come to them and sell them on the products. Plus, veterinarians get “kickbacks” on the sale of the food.

What To Look For in a Cat Food

  1. Grain-free is best (especially avoiding any corn products)
  2. No by-products
  3. Not processed at a plant like Menu Foods or Diamond so that you can rest easy about recalls due to contamination
  4. A 4th factor, depending on your politics, is animal testing. Yep, that’s right, there are actually pet food manufacturers that keep laboratory animals for testing food and the testing they do is unbelievable. You don’t want to know how they determine how much zinc makes it into puppy’s teeth and nails after 5 weeks of a special diet… IAMS (also makes Eukanuba) is a vile company. I’ll send you references if you want, but I can’t look at the pics. Hill’s and Purina are also on the list but I will be honest – I cannot do much research on this topic – it upsets me too much. If PETA and ASPCA say they do it, that’s good enough for me.

NOTE: If your veterinarian insists on a “prescription” diet, you can tell him or her about Wysong Struvatrol or find a new vet. Struvatrol™ is designed to provide nutritional support to the urinary tract and production of acidic urine through archetypal nutritional balances, biochemically rich ingredients and non-thermal processing.

What you feed your cat is your decision. What your cat eats is ultimately his or her decision. If your child only wanted to eat candy bars, would you let them? WARNING: cats are stubborn and will not eat if they don’t like their food!! This can be life-threatening, so be prepared to try different varieties and mix them in with their current food, changing the ratio over time until they are eating good food. Switching cats from dry food to canned is often seemingly impossible. You may waste good (expensive) food to start, but just think of the vet bills you’ll save later!! is the best benzo for long term, chronic anxiety and panic disorder.

Food Comparison Chart


Winners of the Really Really Big Natural Cat Food Giveaway

Congrats to the winners of our Really Really Big Natural Cat Food Giveaway.  The prize was a variety pack of cat food from Natura Pet Products featuring their EVO, Innova and California Natural brands.

Congratulations to our winners:

1. Kitty and Piggles, AL

Kitty is a two year old, female, and enjoys playing with toilet paper tubes!  She’s a cat after my own heart as this is a great way to be green.  I’ve invented a couple of toilet paper roll toys for my book Make Your Own Cat Toys.  Piggles, as her name suggests, is a little pig and she LOVES to eat.  Sounds just like Furball!

2. Smoochie and Meeper, MO

Smoochie is an 8 year-old who will only drink water if it’s warm.  He sleeps on his Mommy’s cholesterol lowering pillow every night.  Meeper is 2 years old and got his name from the funny meeping-like noise he made as a kitten.

3. Blixa, CA

Blixa is a 5 year-old, black and white, long-haired, forest kind of cat. He makes his owners laugh because he meows A LOT and isn’t terribly graceful.  He was adopted, just like Furball!

I’ve got a few other giveaways in the works, so if you’d like to keep in the loop, please join my mailing list (big green box in the right column).  I promise not to spam you — you’ll get an email once a month or less.  That I can guarantee as I don’t have time to send one more often!  You can also unsubscribe easily any time you like.

The Really Really Big Natural Cat Food Giveaway

I’m excited to offer Green diabetes Little Cat readers the chance to win one of three Variety Packs of natural cat food featuring some of Natura Pet Products’s most popular brands.

Natura’s EVO cat food was one of the winners of my Natural Cat Food Throwdown where I was selecting a high protein cat food to help Furball control his struvite crystals. I based my choice on the Holistic Vet’s recommendations and narrowed it down to the most eco-friendly brands. Natura’s fresh ingredients are sourced in the U.S. and they are committed to making green changes in their company such as using a fleet of hybrid cars and building an eco-friendly office.


1. EVO
This is a high-protein, grain-free cat food. The giveaway includes one 5.5 oz can of each of the following formulas:

  • Cat and Kitten
  • 95{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} Beef
  • 95{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} Chicken and Turkey
  • 95{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} Duck
  • 95{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} Venison

2. California Natural
Natura Pet promotes this line as a “hypoallergenic” pet food. The giveaway includes one 5.5 oz can of each of the following formulas:

  • Chicken and Brown Rice
  • Venison and Brown Rice
  • Deep Water Fish and Brown Rice
  • Salmon and Sweet Potato

3. Innova
Innova is described as the “first true holistic pet food”. The giveaway includes:

  • Adult Cat Flex Beef and Barley Stew (5.5 oz can)
  • Adult Cat Flex Chicken and Brown Rice Stew (5.5 oz can)
  • One bag of Innova Cat Treats

To enter the Really Really Big Natural Cat Food Giveaway, simply click the link at the bottom of this article and you’ll be redirected to an entry form on my cat toy book website, Sorry, it’s not on Green Little Cat, but with the new baby due very soon, I’m having to work smarter as opposed to harder so I’m just reusing some code I wrote for a previous giveaway on the cat toy book site.


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Because I’m really passionate about encouraging other cat lovers to go green for the health of their pets, families and the planet, I’ll triple your entries if you would be so kind as to help spread the word about greener living. Please do one or more of the following:

  • Join our Facebook fan page
  • Click the “Share” button on the bottom of any Green Little Cat blog article to post it to your favourite social networking site.
  • Click the “ShareThis” link to email an article to a friend.
  • Send a tweet out on twitter and include our website:
  • Tell a friend about Green Little Cat the old-fashioned way.

There will be a checkbox on the entry form asking whether you helped spread the word. Check it to triple your entries. Obviously, I can’t verify whether or not you did any of these activities. It’s based on the honour system and I thank everyone for respecting the spirit of my request. Some free cat food is definitely not worth compromising your integrity. Thank you.

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There will be three lucky winners. Due to high shipping costs, the giveaway is limited to U.S. residents in the continental U.S. (excludes Alaska and Hawaii). Please enter a maximum of once per day and the deadline to enter the giveaway is August 31st.

>> Enter the Really Really Big Natural Cat Food Giveaway

EVO Natural Cat Food Review

EVO cat food is made by Natura Pet Products. It’s a high protein, low carb and grain free natural cat food, which was recommended by Furball’s vet to help control his struvite crystals. EVO cat food made it to the taste test round of the Natural Cat Throwdown. In Round 1, I researched six different natural cat foods from a green perspective and only the manufacturers with a genuine interest in sustainable business practices made it to the next round. Of the companies I contacted, Natura Pet Products and Petropics (makers of Tiki Cat) were the only ones that seemed genuinely eco-friendly.

From my previous review of Tiki Cat, I was surprised when I opened the can of cat food and found it looked like a can of fish. EVO, however, appeared as I expected. It was a pinkish-brownish, uniform pate of wet cat food. As I always introduce cat food gradually to avoid digestive issues, I gave Furball about 1/8 of a can of the chicken and turkey flavoured cat food.

I wasn’t sure if he would like it because in general, he’s not a big fan of the poultry flavours, especially turkey. I watched expectantly and sure enough, he chowed it down without hesitation. Day 1 went by without incident, so I fed it to him again, increasing the quantity slightly. He seems to be happy with the food and once EVO is fully introduced in his diet, I’ll report back on how he does on it. Right now, it looks like I’ll be alternating between Tiki Cat’s fish flavours and EVO’s poultry flavoured natural cat food.


On Day 3, I upped the quantity to 1/4 can and Furball rewarded me by barfing the next morning.  I reduced the amount back to 1/8 of a can and waited a week before increasing to 1/4.  Fortunately, we’ve had no issues since.  So, remember if you’re switching your cat’s food, you have to do it SLOWLY AND GRADUALLY.  Go even slower than you think you need to.  It’s better for your cat and better for your carpets.

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Tiki Cat Review — Furball Tries Out a New Natural Cat Food

Tiki Cat, manufactured by Petropics is a low grain, high protein cat food that was recommended by Furball’s vet to help control his struvite crystals.  Tiki Cat made it to Round 2 of the Natural Cat Food Throwdown where I researched six different natural cat foods to find out which was made by the greenest company.  Petropics was one of only two companies that seemed to genuinely care about the enviornment.

Now that the moment of truth has come, will Furball like the food?

When I opened the can of Makaha Luau flavoured Tiki Cat, I was immediately struck by how much it looked like a can of fish.  It looked pretty much like the tins of sardines and mackerel that I would buy at the grocery store, only there was a bit of red gelatin surrounding the fish.  I tentatively spooned out a 1/4 of the 2.8 oz can.  It really looked like human food.

My reaction startled me because I was expecting some sort of pate-like mush, but instead I was looking at fish.  I noticed that I felt uneasy feeding my cat straight fish and wondered why.  Had I been so conditioned by pet food erectile dysfunction manufacturers that it was difficult for me to trust cat food that looked like food?  Appallingly, the answer was, “yes”.

It was interesting to observe that I expected cat food to look unappetizing.  Also, I thought of all the times I heard, “Never feed your cat tuna from a can” and here I was staring straight at a can of fish.  Trusting my vet, I put a spoon of the food in Furball’s food and reduced his regular food slightly.  I placed his dish down in its usual spot and watched Furball’s reaction.

He LOVED it.  Normally, I can distract him a bit when he starts to eat by petting or brushing him.  Not this time!  Once he dove into the meal, I could not pry his head from the bowl.  Tiki Cat is a resounding hit with Furball.

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The Natural Cat Food Throwdown — And the Winner Is…

Six challengers stepped into the ring to see if they had what it took to survive the Natural Cat Food Throwdown.  These six different brands of natural cat food were entered into the competition based on the recommendation of Furball’s vet in our quest to find the ultimate natural cat food to help him control his struvite crystals.

Challengers were put through a vigorous questioning about the quality and source of their ingredients, processing facilities and most importantly, whether they were eco-friendly.  From the following contenders, only two made it to the next round:

  • Natura Pet Products
  • Nature’s Variety
  • Natural Balance Pet Foods
  • Petropics
  • Solid Gold
  • Wellness

The results were illuminating and proved that you can’t judge a cat food by its packaging.  Admittedly, I’d look at a package and if it seemed “granolay-hippy” looking, I would just assume that the company was a small socially-conscious ma/pop business.  I’ve learned that’s not necessarily true.  The best part about the Throwdown is that I now feel empowered and informed when I step into the cat food aisle of my local pet store.

So, the winners are Tiki Cat by Petropics and EVO by Natura Pet Products.  Tiki Cat is available in numerous fish flavors, while EVO has a couple of poultry formulas.  Both companies recognize the importance of green business practices and are taking tangible measures to be more eco-friendly.

Petropics has a slight green edge in that they don’t use Menu Foods to process their food and they are working at a political level to change industry practices.  However, their food is processed in Thailand, which is a long way to travel for a can of cat food.  They are actively looking for a greener alternative.

Natura Pet Products is a much larger company and is making company-wide efforts to be green such as switching to hybrid cars for its sales force and building an eco-friendly new office.  The main negative in my opinion is that they use Menu Foods to process their products.

NOTE: In May 2010, it was announced that Procter & Gamble is purchasing Natura Pet Products.  In light of this news, I revoked the championship award from EVO as P&G is not known for its environmental stewardship.

While there’s no “perfect” company, both Petropics and Natura Pet Products are demonstrating a commitment to the environment, so they’re both winners!

Now, it’s up to Furball’s finicky taste buds to see if one or both of these brands become a regular rotation in his diet.

Learn More
Read up on what I discovered about each of these companies.  Find out who said they had environmentally-friendly business practices because, “Our cans our recyclable.”  Which manufacturer refused to answer whether their products are processed by Menu Foods?  Learn about Natura Pet Products’ new eco-friendly office.  Plus, lots more!

Thank You for Caring and Sharing!
To share this important information with a friend, simply click the “Share” link to post to your favourite social networking site or “Share This” to email this post to a friend.

The Natural Cat Food Throwdown — Does Solid Gold Take the Gold?

IndigoMoonIndigo Moon, made by Solid Gold, is the final contender in the Natural Cat Food Throwdown, where I emailed a number of natural cat food manufacturers to determine which was the greenest company.  Based on my findings of the vet-recommended foods, I would select a brand to help Furball control his struvite crystals.  Solid Gold ignored my email sent weeks ago, so I decided to call them.  Here’s what I found out:

They only have a dry food product that’s low grain.  This already rules them out because Furball’s vet recommended a wet food so that his diet would have a higher moisture content, which would help to prevent an episode of blocked bladder in the future.  For those of you interested, I’ll report on what I found out.


  • Ingredients are human-grade and sourced from the U.S.
  • Food is processed in the U.S.
  • They don’t work with Menu Foods
  • No animal testing


  • Customer service needed me to elaborate when I asked about green practices.  I suggested things like a green policy, humane animal practices and company-wide recycling.  It wasn’t until I asked about recycling when she was able to answer.  Asked if there was company-wide recycling, she told me, “No.”


Because it’s a dry food and I’m looking for wet food, Indigo Moon automatically is disqualified from making it to the next round of the Natural Cat Food Throwdown.  Since this isn’t their fault, I thought I’d give them a fair hearing and report on what I learned.  Basically I learned that the company is typical of the pet industry, with no set policies or procedures to be more eco-friendly.  It just goes to show that you can’t judge a book by its cover.  Looking at the “earthy” retro design of their bags, I always had assumed that Solid Gold was a progressive earth-friendly company.  No gold medal for this competitor :(.

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The Natural Cat Food Throwdown: Calling Natural Balance to the Competition

Natural Balance was one of the contenders that failed to answer my email inquiry for the Natural Cat Food Throwdown.  As part of the Throwdown, I emailed a number of natural cat food manufacturers to determine which food to switch Furball to.  I wanted to choose a green company that supported sustainable business practices. And, the food had to be high protein and low or no grain, based on the advice of his vet.  She recommended several brands to help Furball control his struvite crystals through his diet.

After about a month of no response to my tough green questions, I decided to call the company’s 1-800 number.  Of note, I found out that only three of their products were grain free.  To quote the customer service rep, they are as follows:

  • Potato and duck
  • Sweet potato and fish
  • Sweet potato and venison

Looking at their website, I was unable to find any product that matched these descriptions, but I’m suspecting that she was referring to their allergy formulas.  Also, I’m suspecting that Natural Balance is starting to realize that people who buy natural cat food are not just concerned about their cat’s health, but  also concerned about the environment.  When I asked the rep if Natural Balance had a green policy or had environmentally-friendly business practices, she answered with a wholehearted, “YES”.  Then, she said, “Our cans are recyclable”.  Uh…okay.


  • All ingredients are human-grade.
  • Most ingredients are from the U.S.  The duck is from the U.S. and the fish is wild caught Alaskan salmon.  The lamb and venison are from New Zealand.
  • Not associated with Menu Foods


  • Green factor is pretty lame.  “Our cans our recyclable”.  That says it all.


I wonder if they’re coaching their reps on how to answer questions about green business practices or if that’s what that particular person chose to say.  Regardless, the only way to green the pet industry is for everyone to write and call and tell them that this is something we value and that we’ll vote with our dollars.  For Natural Balance, I’m voting “No”.  They’re knocked out of Round 1 and won’t be going to the Taste Test Final of the Natural Cat Food Throwdown.

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The Natural Cat Food Throwdown: Wellness Steps Into the Ring

I had to track down this contender in the Natural Cat Food Throwdown.  As part of the Throwdown, I emailed a number of natural cat food manufacturers to determine which food to switch Furball to based on the advice of his Holistic Vet who said a high protein/low grain diet would be beneficial for controlling his struvite crystals.  Whew!  That was a run-on sentence.

Anyway, I contacted Wellness about their CORE canned cat food to ask them where it sources its ingredients and processes its cat food.  I also asked about their business’ green practices.  In response to my email, I was directed to call their customer service number, which I finally did this morning.  Very interesting…

I always had the impression that Wellness was a smaller company, but it felt like I was calling the call centre for the Home Shopping Network.  The person who answered the phone was polite and courteous, but she spoke at a very rapid and efficient clip and I could hear a lot of noise in the background like a telemarketing centre.  In retrospect, the signs that Wellness has been bought out by a larger company are pretty evident — package redesign and a slick website.


Wellness is very focused on food safety, but completely oblivious to sustainable business practices.  The customer service representative went into great length at fast-talker speed about where the ingredients were sourced, tested and manufactured.  However, when I asked her if Wellness had any green adhd business practices, she said, “Elaborate for me.  I don’t understand.”  I gave examples such as recycling and clarified that I was asking if Wellness does anything to minimize its environmental impact.  She said, “Not at all.  Not at Wellness.”

Well, that doesn’t sit that well with me.  Wellness is barred from entering the ring for the Natural Cat Food Throwdown!

In case you’re still interested, here are the pros and cons:


  • Processing is done in North America.  Plants are located in New Jersey, Kansas, Utah and Canada.
  • All ingredients are human-grade.
  • Vendors are required to test ingredients for “everything” such as melamine and cyanuric acid.  When Wellness receives the ingredients, they test them again.
  • Ingredients are pesticide and hormone free
  • All ingredients with the exception of taurine and vitamin C are from the U.S.  Lamb and venison are from New Zealand.


  • Menu Foods has facilities in New Jersey, Kansas and Canada.  This would lead me to conclude that CORE is processed by Menu Foods.
  • Uh, WTF on the green policy?  Most companies are at least cognizant enough to give it lip-service.  Wellness clearly does not care.

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The Natural Cat Food Throwdown: Natura Pet Products Enters the Arena

Natura Pet Products brought out their star fighter for the Natural Cat Food Throwdown. Don Scott, President of Natura, answered my questions about the company’s green initiatives and also about the ingredients in their EVO canned cat food. He even included a little cheeky reference to the Throwdown in his email response.

In case you’re not up to date on the Natural Cat Food Throwdown, Furball’s holistic vet recommended a number of high protein natural cat foods to help control his struvite crystals. I decided to contact the manufacturers to ask them some tough green questions about their products and practices. Based on the results, I’ll shortlist contenders to make it to Round 2, which is Furball’s finicky palate.

Mr. Scott’s response was by far, one of the longest. Here’s the text of the letter, but if you only want to read  the Throwdown summary, you can jump straight to the Judge’s Verdict.

Dear Holly,

Thank you for your interest in Natura Pet Products and the EVO brand of cat food. We understand your concerns and are happy to answer your questions.

Could you please tell me where your product is manufactured in terms of the ingredients and the processing?
All Natura Pet Products dry cat foods are produced at our own manufacturing facility in Fremont, Nebraska. Under supervision by Natura quality control personnel and utilizing the same quality management standards as in our own dry food manufacturing plant, Natura’s canned cat foods are manufactured by Menu Foods exclusively at its Emporia, Kansas facility.

By controlling all aspects of our production processes, Natura can be sure each and every bite of our pet food is manufactured with the strictest standards for quality, safety, reliability and consistency.  Natura provides a virtual tour of our manufacturing facility at, showcasing our commitment to breaking the transparency barrier between the manufacturer and the consumer.

Where are your products sourced?
Recently, Natura announced that every ingredient used in our healthful formulas is sourced from trusted non-Chinese suppliers, including certain vitamins and supplements which had previously been available only from China. This pertains to all of Natura’s dry, wet and baked pet products. At this time, we are the only pet food manufacturer that we are aware of that can make this claim.

Natura also guarantees that every fresh ingredient used in our formulas are sourced from trusted U.S. suppliers that meet strict guidelines for safety and quality control. To ensure product safety, Natura has taken the extra step to validate the origin of each ingredient used in our formulas.

What quality control programs do you have in place? [I didn’t actually ask this question, but can appreciate how they inserted it into the response]
Natura became the first pet food company in the industry to test and guarantee that all of its products are free from melamine and cyanuric acid, and our Quality Control Programs have received numerous certifications by the most respected food safety and quality control agencies and auditing firms in the United States, including a “Superior” rating from the American Institute of Baking, USDA Organic production certification, and registration with the USDA Animal and Plant Health Inspection Service.

Natura has received certification of conformance with the International Organization for Standardization (ISO) standard for Food Safety Management 22000:2005. Natura is the only pet food manufacturer in the United States to receive this superior distinction. Natura also previously achieved and retains its ISO 9001:2001 certification.

All of this is backed by a team of dedicated and highly trained professionals including two board-certified veterinary nutritionists: Sean Delaney, DVM, MS, Diplomate of the American College of Veterinary Nutrition (DACVN) and Sally Perea, DVM, MS, DACVN.

Are any of your products outsourced to other companies?
Yes, all of our canned products are manufactured by Menu Foods in their Emporia, Kansas facility.

Are any of your foods made by Menu Foods?
Natura Pet Products canned pet foods are manufactured by Menu Foods at its Emporia, Kansas facility. Natural nutrition, ingredient selection, product design, quality, and food safety are essential tenets of all Natura products. Natura, together with Menu Foods, developed and follows a robust quality management program which fully mirrors the quality programs Natura employs in our own manufacturing plants. A Positive Release protocol including proof of full compliance with analytical guarantees and organoleptic standards, as well as confirmation of quality and production data are components of the program. Every production lot is approved by Natura prior to final release.  Members of Natura’s Quality team conduct monthly quality and food safety audits of Menu’s facility to assure Natura’s strict quality standards are met.

No Natura canned or dry products were implicated in the 2007 pet food recalls.

What are you doing to adopt greener business practices?
Natura is proud to be on the forefront of the pet food industry’s efforts to be eco-friendly. Within the last year Natura has engaged in many green initiatives.

  • One of the biggest changes included making the switch to hybrid cars for the company’s corporate and sales team. By using hybrids, Natura reduced our yearly gas consumption by 2,000 gallons – a decrease of 30{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} – which cuts automobile pollution and produces a measurable reduction in CO2 emissions, and smog, while conserving natural resources.
  • To reduce paper consumption, the company had moved much of our communications online to and Other advances include the usage of PCW (post consumer waste) paper and vegetable-based inks in print marketing materials, along with the replacement of plastic trade show bags with re-usable bags made from recycled content.
  • By utilizing a large percentage of fresh ingredients, Natura’s ingredients involve less processing – resulting in a significant reduction in energy consumption. This also helps Natura ensure that not only are the ingredients safe, but that they deliver the all-natural nutrition animal companions require.
  • We have continued to reduce our carbon footprint by adding a state-of-the-art videoconferencing system to minimize air travel between our California and Nebraska offices, similarly cutting down on fuel consumption and pollution.
  • In construction of our new Davis, CA, office, we required the building be pre-wired for solar panel usage in the future. The facility also incorporates energy star equipment wherever possible, many bike racks to encourage bicycle commuting, lots of low E windows to allow for natural lighting as well as operable windows to allow for fresh air, motion sensing light switches to turn fluorescent lights off automatically when not in use, and employs many water conserving features including drip irrigation and a large bioswell to handle runoff water onsite.

As your veterinarian has recommended, a grain-free, high protein, low carbohydrate diet may be the correct nutritional choice for your cat. EVO Cat and Kitten dry kibble, EVO Cat and Kitten canned food, and EVO 95{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} meat canned foods can provide your cat with the benefits of a grain-free, high protein, low carbohydrate diet without the safety concerns of feeding a raw diet. Each bag of EVO Cat and Kitten dry formula contains an industry leading 88{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} protein-rich meat and dairy content plus 11{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} fruits and vegetables.

Thank you,

Don Scott
Natura Pet Products


I had originally written off Natura because I hadn’t heard back from them and wrote a post about it.  However, their PR people are right on top of things because they contacted me within hours of the post going live.  They told me that Don Scott had written back to me, but if I hadn’t received his message, to let them know and they would resend it.  I dug around my spam folder and did indeed find his message.

I have to admit I was impressed with the lengthy response on letterhead (in PDF), organized by question, and finished off with a signature from Don Scott.  The large glossy JPGs included with the email also set the stage favourably.  The added touch was Mr. Scott’s reference to Furball and the Throwdown.

Setting aside aesthetics and first impressions, I read through the content and concluded that quality control and food safety is a priority for Natura Pet Products, and that they do care about being green.  Here’s the pros vs. cons summary:


  • All fresh ingredients are sourced in the U.S. and Natura validates the origin of each ingredient used in their formulas
  • Natura tests and guarantee that all of its products are free from melamine and cyanuric acid
  • Natura has made significant company-wide efforts to be more green such as:
    • Switching to hybrid cars for the company’s corporate and sales teams
    • Using marketing materials made from post-consumer waste, vegetable-based inks and handing out reusable bags made from recycled content at trade shows
    • Installing videoconferencing to cut down on travel between offices
    • New office in California is built to be eco-friendly: pre-wired for solar panel usage in the future, energy efficient equipment and windows, lots of bike storage to encourage bike commuting, motion sensitive fluorescent lights, and water conserving features including drip irrigation and a large bioswell to handle runoff water onsite.


  • Canned food is processed by Menu Foods in their Kansas facility.  This is one of those “mixed bag” items.  On one hand, the food is processed in the U.S. and this plant wasn’t involved in the pet food recall of 2007.  On the other hand, Menu Foods is a giant corporation that processes most of the canned pet food available in the U.S.


My biggest concern with EVO is that it’s processed by Menu Foods.  However, once you do some digging, you’ll discover that Menu Foods is everywhere and most companies use them. Natura Pet Products is one of the largest natural pet food manufacturers.  Although I do tend to favour smaller, more local business, I recognize that the bigger players have a crucial role in greening the pet industry.  In some cases, they can actually be more green because the larger scale of their operations results in greater efficiencies (eg. efficient distribution networks).  They can also wield more influence by leading the way in eco-friendly practices and showing that going green is profitable.

Furball and I have the good fortune to live in California where there is a plethora of choice for green, earth-mother, tree-hugging, granola-y products and services.  However, if you don’t have this selection available where you live,  Natura Pet Products may be the best choice for you.  Because of its size, their products are  widely distributed.  There’s a handy store locator on their website at:

Natura Pet Products is making genuine efforts to be more eco-friendly and not just giving lip service to being green.  Their EVO canned cat food comes in a couple of poultry flavours and since the only other contender, Tiki Cat, is all about the fish, EVO makes it to next round of the Natural Cat Food Throwdown.  Stay tuned to see who Furball declares the winner!

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