Green Little Cat

Behind the Scenes at CitiKitty, the Cat Toilet Training System

You may have been following the adventures of Furball in my attempt to train him to use the toilet instead of a litter box. The toilet training kit was generously supplied to me by Rebecca Rescate, the owner of CitiKitty Inc. When she first contacted me to offer a CitiKitty to me, I thought she was a PR rep as I assumed the CitiKitty was produced by some giant conglomerate and the “green” label was just another big company cashing in on the eco-trend.

Then I found out that Rebecca was actually the owner of the company and that she really believes in being green.  That’s what inspired her to invent the CitiKitty in the first place.  I had the opportunity to ask her a few questions about her business, so here’s an inside look at what goes on behind the scenes at CitiKitty.

Me: For readers unfamiliar with cat toilet training systems, please tell us a bit about the CitiKitty and how to use it.

Rebecca: CitiKitty is a simple low-cost way of training your cat to use the toilet.  To toilet train your cat you need to gradually transition them from litter box to toilet and this can accomplished with CitiKitty.

Each CitiKitty comes with a specially designed Training Seat that fits on your toilet and is filled with a small amount of litter. Each week you remove one ring from the training seat. This gradually opens the hole in the center of the training seat while at the same time reducing the amount of litter for your cat. Once all the rings from the training seat are removed and your cat is using the toilet you can remove the device all together.

Me: How is the CitiKitty eco-friendly?

Rebecca: CitiKitty is manufactured from reclaimed plastic. In additional the printed materials in every CitiKitty Kit are manufactured on 100{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} Recycled (min. 50{456796300b989ac2391159a2df073ed1ad38074dfcdb28494d5d1df8ab5972d8} post-consumer waste) paper. In addition to manufacturing our kit with the environment in mind we run a virtually paperless company and pay into our local electric wind-power program at our facility.

Me: What was your inspiration to develop the CitiKitty? Do you have a photo of your weight loss first cat using a prototype?

Rebecca: My inspirition to start CitiKitty was when I toilet trained my own cat Samantha at the age of 11. I was living in a super tiny New York City apartment that left little room for a litter box. Boy do I wish I took photos of her during the training! I didn’t know it would lead to a business one day so it was not something I documented. I have attached a funny (never seen before) photo of me assembling our first CitiKitty orders in my pajamas. All the kits you see if the photo were sent to DailyCandy readers after the product was featured by them.


Me: How did you come up with the name, CitiKitty?

Rebecca: I believe it is harder to name a company name then it is name a child and I don’t say this jokingly, I am the mother of three great kids! It took about 3 months to come up with the name CitiKitty after hundreds of others and we chose it because it was catchy, had great meaning (for city dwelling cats that live in small apartments and need to be litter free) and Samantha gave it her purr of approval.

Me: Did you always plan to create a business or did it grow organically?

Rebecca: I never planned on being a business owner but I have always been entrepreneurial in spirit so CitiKitty a great opportunity for me to express my passion for unique consumer products.

Me: How has the CitiKitty design changed over the years?

Rebecca: The total brand of CitiKitty was given a facelift in 2009. The original CitiKitty brand was created by myself and a close friend in 2005 in one weekend. In addition to new packaging and a new logo we also made improvements to the kit in 2009 including a sturdier training seat, including a training insert with every kit making you able to go backward in the training process and including our premium grade catnip, CitiNip with every kit.